9Mums

Cross-Platform Native Solution Targeting Mums

Nine’s new native advertising solution, 9Mums Love, is Australia’s only native solution spanning broadcast, digital and social, targeting Aussie Mums at scale. 

Nine Launches Cross-Platform Native Solution To Target Mums

New research shows that many advertisers are missing the mark when it comes to connecting to Australian mums, with the stereotype of the often frazzled and overwhelmed “super mum” no longer relevant to the majority of women.  

Research: Aussie Mums – You’ve Got This

In March 2017, Nine in partnership with Hoop Research Group, presented the findings to an extensive study into the changing mindset of Australian mums to advertisers in Sydney and Melbourne.