The 2017-18 Ashes Series on Nine’s Wide World of Sports is going to be like no other. It will be summer’s biggest broadcast, sports marketing campaign and 360 degree marketing platform, providing high impact opportunities to integrate your clients’ brands. Watch below for examples of brand integration into Nine’s cricket broadcast.
The Ashes consistently delivers the fans, demonstrating a large audience uplift every series.
• 23 November – 10 February: 5 Test Matches, 5 ODIs and 3 Twenty20s
• 22 October – 21 November: 6 Women’s Ashes Matches
Source: Consumer insights based on Nine Nation Survey: N=200, Summer 2016/17. The Ashes delivers the fans based on OzTAM Data. For details see: www.oztam.com.au/television-ratings-guide.aspx. Cricket Test Matches (2000-2013), ODI Matches (2000-2013) Average AUD (000’s), 5 City, Total People. Audience estimation of the Ashes and ODI 2013-2014 based on historical data on Channel Nine’s broadcast of Test Cricket.