Australia’s biggest light entertainment format, The Voice, returns to Nine next week with five major partners including Arnott’s Shapes, KFC, Mazda, Nick Scali Furniture and Blossom Manuka Honey.
“The Voice continues to provide a powerful platform for brands to engage with Australian audiences at scale,” said Lizzie Young, Nine’s Director of Innovation, Partnerships and Client Experience.“Each year we see deep engagement with the audience through our cross-platform approach and that translates to results for our brand partners. For 2017 we are pleased to be working with a diverse range of Australia’s biggest brands.
“Together with our partners at ITV Studios we have developed through-the-line campaigns including premium content, digital, social and our much loved app. Together this combination of assets pushes the boundaries of innovation and creativity and will ultimately deliver marketing-led growth for our partners.”
Content integration highlights for The Voice season six include:
The sixth season of The Voice, an entertainment blockbuster, goes to air on Monday, April 24, at 7.30pm, with new sponsor Arnott’s Shapes launching a new campaign introducing Australia to their new family, “The Shapesons”, during the show.
Arnott’s Shapes will also integrate their brand into The Voice by providing friends and families of the artists with a place to watch the Blind auditions, creating a digital content series wrap-up of the Blind auditions each week, and encouraging viewers to join the social conversation throughout the series.
Other sponsors for this year’s season include KFC, back on board for their fourth series, retailer Nick Scali Furniture and Mazda, who have aligned with The Voice to celebrate the 40th anniversary of the Mazda 3 in Australia.
Blossom Manuka Honey will be sponsoring The Voice app which will provide fans with video clips and also enable the live voting. The sponsored app will allow viewers to be the fifth Coach during the Blind auditions, the Knockout and the Battle rounds, as well as enabling instant voting during the Live shows.
Season Six of The Voice will premiere over three huge nights on Monday, April 24, Tuesday, April 25, and Wednesday April 26, on Nine.
For more information:
Head of Trade and Internal Communications
0404 460 607
Friday, 21 April 2017