Nine today announced a major expansion of its audience reach for 9Now, confirming the video streaming platform is now available on PlayStation®4 (PS4™), and Fetch TV.
The move represents a major increase in the footprint of the digital broadcaster, which this year has sought to make the 9Now platform available on as many devices and platforms as possible.
“Over the course of 2016 we have worked hard to make sure 9Now is available to Australians regardless of their device or platform,” Niamh Collins, General Manager of Product and Digital Operations at Nine, said.
“Today’s launch on both PlayStation’s PS4 and Fetch TV represents a major jump in the audience reach of our platform and will help us continue to drive growth in the 9Now subscriber base, which currently stands at more than 2.3 million.”
By launching 9Now on Fetch TV the live streaming and on-demand platform is now available to customers across a number of major telecommunications companies, including Optus, iiNet, Dodo, iPrimus and Internode.
“We are thrilled to add 9Now to Fetch TV, rounding out our offering of the full suite of free-to-air catch-up services. Time-shifting is a key component of the free-to-air experience on Fetch TV and one that is greatly valued by our subscribers,” Scott Lorson, CEO Fetch TV, said.
The launch of 9Now on PlayStation 4 is the first time the video streaming platform has been available on Australia’s best-selling home console, and gives Nine additional reach to PlayStation’s extensive audience of consumers in Australia.
Nine also confirmed that in addition to the launch on PS4 it would make 9Now available on select Sony Smart TVs in early 2017.
“Introducing 9Now to PlayStation 4 truly complements the broad suite of services already available on Australia’s favourite current-generation home console,” Michael Ephraim, Managing Director, Sony Interactive Entertainment Australia and New Zealand, said.
“Tuning in to 9Now or your favourite entertainment service has never been easier, thanks to the recent launch of our Universal Media remote – the perfect stocking filler for PS4 owners this Christmas.”
Since launching in February, 9Now has enabled all Australians to live stream and catch up on all their favourite programs via the web, iOS, Android, Telstra TV, HBBTV, Apple TV, Google Chromecast and now Fetch TV, PlayStation 4 and Sony Smart TVs.
Thursday, December 15, 2016
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Head of Digital Communications
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